Sarvashiva premium plastic pouch series was launched under the MS brand. The product was marketed and distributed across Gandhinagar, Ahmedabad & Mehsana districts in Gujarat. End-to-end distribution was handled in-house with deliveries to distributors in cities and villages.
With this innovative in-house distribution strategy, the popularity of MS increased in small towns and villages. More and more merchants, distributors and retailers joined the distribution network.