Started production of quality incense sticks with three machines. Intensive research and studies were conducted to gain technical expertise. Production capacity of 30 kg per day was achieved during the same year.
In 2014, we started manufacturing loose incense sticks with natural fragrance of Rose, Mogra, Champa, Ponds, Gugal & Loban. We also started distribution and selling operations leading to an increase in customer demand.
Sarvashiva premium plastic pouch series was launched under the MS brand. The product was marketed and distributed across Gandhinagar, Ahmedabad & Mehsana districts in Gujarat. End-to-end distribution was handled in-house with deliveries to distributors in cities and villages.
With this innovative in-house distribution strategy, the popularity of MS increased in small towns and villages. More and more merchants, distributors and retailers joined the distribution network.